This project was channel branding that was given three brand values. Fluid, Dangerous, Conceptual. It is art channel.
'INTRA' means inside. Falling into the art. If you reverse last three letters, it becomes art. IN ART
When I come up with the ideas, I could combine 'fluid' and 'dangerous' like stabbing something and bleeding. When I think about the 'conceptual' word, it could be anything. And my channel is art channel. So, I came up with a canvas.
I put a plastic bag of blue water behind the canvas and cut it with the canvas and the plastic bag. If a red liquid comes out, it is obvious. So I chose blue colour as opposed to 'dangerous'.