The competition project is to make a promotion video for Paula’s choice which is american skincare brand. The aim of promotion video is to express ‘Paula’s choice’ brand with their philosophy. Their concept is quite clear. Simple and clean Keywords are ‘honest’, ‘accurate information’, ‘scientifically’ and ‘reliable’.
In the Paula’s choice story, they said that Paula’s choice has scientifically analysed the ingredients of more than 40,000 cosmetics. When I think of analysing ingredients scientifically, I came up with ingredients structure.
The skin exfoliates and new skin comes out.
The scene where the grey square moves and the words change also comes from the skincare treatment experience. A laser beam irradiator on my skin.